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Crystal Towers Cocktail Evening Gold Museum Cocktail Evening The Bromwell Cocktail Evening Networking breakfast Taxi Radio talksNetworking breakfastHouse of Fashion Cocktail EveningCrystal Towers Cocktail Evening

Coastal Networking Event: 12 September

12 September 2017 XWCN

This is a mixed network - All welcome!

TOPIC: Brand Audit for Entrepreneurs

What is a brand audit: A brand audit is a detailed analysis that shows how your brand is currently performing compared to your initial business and marketing goals.

It’s not only the big brands that need to do a regular brand audit – Entrepreneurs should be doing an annual brand audit for their business too.

It’s healthy to review your business and brand every year. It takes a huge amount of time, effort and money to launch and run your business, not to mention the personal growth and develop one goes through in being an Entrepreneur.

Marketing doesn’t come easy to most entrepreneurs – it’s not their ‘thing’ – so the energy they put into marketing their business in trying to carve out a niche in the market place is enormous and then they’re faced with every upstart trying to usurp their positioning or offering. Continual monitoring of your growth, your sales results, not to mention market engagement, will provide you with an invaluable business health check.

Doing a brand audit will allow you to take a step back and look at the overall picture of you, your business, your market and your industry and gift you with priceless information required to make the required changes to you, your brand, your business and perhaps even your market or location.

In this talk, Robyn will share a 10-step guide to performing a brand audit for your business.

ABOUT OUR GUEST SPEAKER:
Robyn Lambrick from Word-on-the-Street Media. Robyn spent 23 years working on large retail accounts like Shoprite, Checkers and Aroma Liquor Stores and after a 5 year stint as the General Manager of one of the largest advertising agencies in Cape Town –BBDO – she decided to put all her years of experience into her passion...PEOPLE – their habits, rituals, how they shop and what media they consume. Word-on-the-Street Media is a single point access to multimedia channel advertising agency. In other words, we’re happy to apply ourselves to whatever it takes to grow our client’s business.

Robyn uses her blue chip experience to make a difference in the lives of Entrepreneurs and Small to medium businesses. She uses her philosophy of walking a mile in your customer’s shoes to get to the very essence of your business, your product service and the human truth behind your customer’s needs and wants, their rituals and habits. At Word on the Street Media, we eat, dream, sleep and drink our client’s businesses – for to do it any other way is an injustice to YOU and your CUSTOMER. www.wordonthestreetmedia.co.za

BOOKINGS CLOSE 08 SEPTEMBER

Registration: 08:00 Tea/Coffee on arrival


Time: 08:30 - 11:00



Investment: R195 via EFT or R220 if cash paid into account to cover cash deposit fee - no cash payments to be made at the door.


Members: R165.00
Marketing Table: Free for Members | R100 Non-Members
5 Minute Member Speaking Slot: Free *only 1 slot available - to be booked*
3 Minute Guest Speaking Slot: R100 *only 1 slot available - to be booked*
*Should Guests want the 3 minute speaking slot & a Marketing Table the cost will be R150 for both*
Please e-mail us to confirm if slot has been booked

PLEASE NOTE THAT R5 OF EACH TICKET SOLD IS DONATED TO THE XTRAORDINARY WOMEN CATERPILLAR FUND

A light snack will be served followed by Information Session and Networking.

Please e-mail us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it for any booking queries.

Follow on Twitter:


@XOrdinaryWomen
@WOTSMedia (Guest Speaker)
@GwenSerrotti (Event Host)
#XWCN (Xtraordinary Women Coastal Network)

Event Properties

Event date: 12-09-2017 08:00 AM
Event End Date: 12-09-2017 11:00 AM
Cut off date 08-09-2017
Individual Price R195.00
Location Blowfish Restaurant
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