New company? What marketing should you focus on?
Article by Tricia Francois, TheBrandBoutique.co.za
We are all in the business of doing business. So whilst we started off our business with the idea of living our passion, we still need to make sure that we actually make money off our passion and that we get our product off the proverbial shelf and into our customers hands. All whilst making sure our customers feel good about owning our brand, will come back for more, and hopefully talk about us to friends and family. And remember, it’s not about how big you are, but about how much faster and smarter you are than your competitor. Aside from the basics of website, business card etc, The Brand Boutique has a few focus areas that the new businesses can hone in on, to get off the starting blocks with a limited marketing budget. Let’s take a look:
Become an Authority on Your Subject and Share Your Expertise Online
Blogging is becoming more and more popular than ever before. It’s quick, easy, cheap and if you have the content and knowledge to share, there is no better way to get it in front of a potentially massive audience. Add valuable content on the internet by sharing your expert opinions, how-to tutorials, industry trends and knowledge based on information about your products and services in general. The more you tell, the more you sell, because the public will perceive you as the expert in the industry, and therefore will desire your product or service. On top of that, the media such as magazines, newspapers or writers will eventually see you as someone who has some important things to say and come to you for an interview about your opinions and expertise.