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What is your B2B Marketing Strategy for Social Selling?

What is your B2B Marketing Strategy for Social Selling

Let’s talk about your B2B business today. How do you go about marketing your B2B services on social media?

Based on the last quarter’s social selling that you’ve done, what do the results look like? Are you gaining traction socially, are you closing more deals, are there more leads in your sales pipeline?

Hmm, good questions to think about! Hopefully you’ve got access to these stats and they are making you smile. If you’re looking at the data and your heart skipped a beat because you aren’t seeing any form of ROI, well then perhaps it’s time to rethink your strategy.

Taking this heavy topic a step back, let’s first take a look at what is social selling.

Social Selling Broken Down
The essence of social selling is the quite simply having the ability to leverage the power of any given social media platform to increase business relationships, gain more prospects and ultimately close more deals.

Simple, right? Good! Because as humans we show a tendency to over-complicate things. There’s an expression that everyone knows the acronym of, KISS, which means Keep It Simple Stupid.

So based on that don’t complicate your social selling approach.


Great content can help you get more Sales. This is Why.

Great content can help you get more Sales

Through the years I have learned a lot of business lessons thanks to my very fulfilling entrepreneurial journey. I have loved every moment of it, from the joys to the tears, the lessons learned and everything in between.

One of the greatest lessons I’ve learned these past few years is the power of great content. Most of us are so skittish when it comes to sales and anything sales related, that we shut down all avenues of thinking when we hear that so-called dreaded word :-)

So let’s make sales fun and light-hearted again, and the best way to do that is to leverage your social presence through sharing great content.

If you take a look at the current greats like Neil Patel or Gary Vaynerchuk, you will have noticed that they eat, live and breathe great content. It’s the most consistent thing they preach about, put out great content. I believe that this is one of the best ways to build relationships before entering the sales conversation.


Thriving through change: Why do I do what I DO?

Thriving through change

I have come to realise through my personal life and through my 20 years’ experience as change manager, change leader and organisational culture change agent in corporates, that our inner fears and insecurities – that my own self-doubt and lack of self-confidence – equates to a lack of self-power and trust in myself. This is what ultimately holds us in one place.

Caroline Myss, New York Times best-selling author of Anatomy of the Spirit and Sacred Contracts writes in a later book: Defy Gravity Healing beyond the bounds of reason, that change ultimately is a process that once begun, is not the responsibility of one person and that all change has multiple sources and points of origins. She also says that ultimately we can choose ‘how wisely’ we want to perceive the change or the crisis. Through the eyes of wisdom or through woe. Change is a constant theme in our lives and it goes hand in hand with truth, as changing situations challenges our sense of reality and our sense of self. We are essentially scared of making the ‘wrong decision.’


Can an English Grant of Probate be used in South Africa to administer a Deceased Estate?

Can an English Grant of Probate

Can an English Grant of Probate be used in South Africa to administer assets of a Deceased who worked in South Africa and acquired assets there prior to their demise? The process explained!

We live in modern times where more and more people from abroad are traveling to South Africa and working in the country. While employed in South Africa, most invest in both moveable and/or immoveable property.

A question that seems to be often be asked by Solicitors in the UK, is whether or not their English Grant of Probate can be used in South Africa to administer a Deceased Estate and more specifically their assets.

The short answer is no. Though an English Grant of Probate is equivalent to the South African Letters of Authority or Executorship issued by the Master of the High Court, it cannot be used in the place thereof and the Executor will need to apply for the South African Letters of Authority or Executorship.

In South Africa, all Deceased Estates are administered in terms of The Administration of Estates Act, 66 of 1965 (hereinafter referred to as “the Act”). The Master of the High Court ensures that the Act is complied with at all times.


BBBEE Verification - Why And How?

BBBEE Verification Why And How

The Broad-Based Black Economic Empowerment Amendment Act No. 53 of 2003, as amended, (hereinafter the “BBBEE Act”) and the Codes of Good Conduct aim to accelerate the participation of black people in the economy by encouraging change in the following key areas of business: ownership, skills development and enterprise development.

When implemented correctly, Broad Based Black Economic Empowerment has the potential to boost economic growth, that will not only benefit businesses, but assist to create a more skilled workforce in South Africa.

But for most businesses the question remains: “How – and why – do I make it work for my business?” BBBEE Scorecard Verification can be quite a lengthy process and assessing the challenges in complying with all the elements can be daunting.


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