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Xtraordinary Woman of the Month - Terena le Roux

Terena le Roux - Owner & Editor of Ideas Magazine

Terena le Roux Xtraordinary Woman of the MonthTerena le Roux started her career as a newspaper journalist at Beeld before becoming the first fulltime researcher for Mnet’s Carte Blanche. She then moved to magazines as fashion editor at Rooirose and, after a short stint as freelance stylist, joined Woman’s Value as fashion & beauty editor and, from 2001, as editor. 

After she launched décor magazines Tuis and Home, she was appointed Editorial Head for Creative Living Magazines (WV,dit, Tuis & Home) and then became publisher on these titles for 3 years, during which she rebranded Woman’s Value and dit to Ideas and Idees. Editorial was her passion though and in 2009 she returned to the Ed’s chair at Ideas/Idees.

When Media24 decided to close the title at the end of 2016, she took over the trademark and became owner-editor of the magazine. 

Please tell us a little more about yourself and your journey thus far.

I am a hard working (helpful), hard headed (not always so helpful) and extremely loyal (often overrated) journalist and single mother.

I’ve been fortunate all my life in the sense that I was often in the right place at the right time. My decision years ago to move to Cape Town as a freelance journalist and stylist was mostly because I thought it would be good for my then 6 year-old son, but it happened to be an excellent decision for me and my career. And with some nice benefits for him as well.

Cape Town was the right place for me to become editor of a main stream magazine (Woman’s Value) at a time when it spread its wings into the Afrikaans market with the launch of DIT (Die idees-tydskrif) and also later to become editorial director and publisher of Idees, Ideas, Tuis and Home and the baby titles in the group.

A combination of my intense dislike for publishing and the onset of the 2008 recession brought me back to the creative environment I love, but this time with a few bows in my arrow I did not have before. I approached my job differently and when Ideas/Idees was closed at the end of 2016, I had the experience needed to risk taking over the magazine.

And so our story as a Media24 magazine ended and our journey as entrepreneurs began. As the person at the helm of our new adventure I had to learn how to negotiate and to delegate without staff to delegate to. We needed to venture into a world without office space, without IT and without a finance department. And in between we needed to bring out a rejuvenated product that could warrant an almost 100% price increase. But it’s a journey I would not exchange for any other.

You are busy with some very interesting projects. Please tell us a little more about that.

I am currently mostly busy with getting Idees/Ideas out of the starting blocks as an independent magazine. We do however always try to stay in touch our readers’ needs; publishing is after all about your readers. So we’re working on our first special edition, a DIY wedding guide and, as a lot of our readers were also loyal readers of our sister title Leef that was closed at the same time as us, we’ll also be publishing a special edition of Leef in December.

What is it that you are passionate about?

I’m passionate about all things beautiful. A gorgeous peony, a well-written book and a well-designed piece of furniture can make me happy for days. And of course, I’m passionate about magazines in all of their incarnations, but mostly about them in paper format where I can touch and feel and smell them.

What is your personal motto?

I am responsible for my own happiness.

What advice would you give a woman wanting to follow her dreams?

Hesitation and procrastination is a waste of time – be realistic, do your homework and then just do it.

What advice would you give your younger self?

Look after yourself.
Save for experiences, not stuff.
Let things and people go when their time is over.
Sometimes your idea is right, but the time is not. Be patient.

Your favourite daily affirmation:

I can do it.

Your favourite quote:

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” – Viktor E. Frankl

Which book are you reading now?

The Autumn of the Patriarch by Gabriel García Márques (I love all his books with their mix of fantasy and very harsh reality) and The things you can see only when you slow down by Huemin Sunim (because I need wise advice from a calm Buddhist monk regularly) I can highly recommend Thrive by Ariana Huffington. I quote this book regularly in my articles and my conversations. Especially for businesswomen this is a must read.

What are your top 3 business tips?

1. Do your homework and then trust your gut.
2. 
Run a happy ship; it’s more likely to also be a successful place.
3. Sometimes it’s better to bite your tongue. Being right is not always the best thing.

What would you say is the secret to your success?

I’m not scared to fail.

One general piece of advice you would like to share:

It’s often in those jobs we hate and those things that went wrong that we learn our lessons. Don’t write off any experience. You never know when and where you might need it.

Contact Information:
Twitter: @TerenaleRoux
Website: www.ideasfactory.co.za
Facebook: www.facebook.com/IdeasMag
Instagram: www.instagram.com/IdeasMagazine